Sadly, no. Several parents in the group began recounting tales of their personal battles with their children and battles with a culture that pushes values that are contrary to their own. Unfortunately, our children have become a consumer group. Marketers regularly design commercials and campaigns that pit parents against their own children. I knew a family that banned television from their home. That wasn’t my approach but I can certainly sympathize with the action. It’s just that I’m not sure that it will really solve the problem when determined capitalists have targeted our children.
What do we do?
What is it that our children need in order to survive in a culture that views them as a consumer group? I believe that as appealing as withdrawing from the culture or banning specific songs or mediums from our homes might be, it doesn’t solve the problem.
Media Literacy Project
Project Look Sharp
Campaign for a Commercial-Free Childhood
TRUCE (Teachers Resisting Unhealthy Children’s Entertainment)
Website of Diane E. Levin
Media Education Foundation